The Best Marketing Information Software Available

By 13 April 2022

If you are looking to improve your marketing for your business, then this the ultimate list of software and tools you should be checking out this year. This list compiles all the best software that not only can take off some of the burdens that come with marketing, but also help to grow your business through means such as generating organic traffic. As the old adage goes: “Work smarter, not harder”.

The choices for marketing information software cover different areas such as building interest around your service or product, decision making, and awareness of your service or product. So, find your target audience and work out how to maximise your potential.

Keep reading to find out what our top ten list is here. Which one catches your eye the most?

1. Ahrefs

Ahrefs is absolutely the go-to software if you are looking to improve your Search Engine Optimisation rankings. This SEO tool allows you to build links, conduct keyword research, generate keywords, analyse competitors, as well as many other useful features. Using software like Ahrefs allows businesses and individuals rank higher in user searches, directing more traffic to their site.

Ahrefs doesn’t just help improve SEO rankings for traditional search engines like Google or Bing, it’s possible to use the tool on other sites such as YouTube and Amazon. With so much on offer and also being the best competitor research tool, it’s not really surprising that users have to pay for the tool. However, users can find four different price plans with varying options such as number of users, keywords to track, and keyword reports.

2. Semrush

Semrush joins our list at number two as a tool known as an ‘all-in-one’ marketing platform. Users can improve their visibility online by growing organic traffic. Currently they have seven million users and continue to grow each year. Semrush allows users to choose areas of interest such as SEO, content, market research, advertising, and SMM & SERM. It is possible to use Semrush for free, however the account will have reduced capacity compared to either of the three priced plans.

3. Mailchimp

Mailchimp is a marketing platform that helps users improve their email marketing. After either choosing an email template or creating your own, Mailchimp allows users to automatically send emails to a mailing list or client base. It’s also possible to send emails on sites such as Instagram and Facebook. As this tool is a web-based application, it is even easier to use without the need to download an additional software programme.

Mailchimp also offers various analytical features to help learn more about specific audiences, improve click-through rates, and even email tracking. It’s possible to have a free account with use of up to 2000 contacts, a website builder tool, marketing CRM, and much more.

4. Online Betting Sites

Marketing solutions are used throughout businesses and companies of all sizes, and online betting sites are no exception. Online betting is gaining in popularity year after year with a new online betting site available seemingly every month. It can seem hard to separate the superior betting sites with the sub-par, so that’s why all the top online betting sites will have many good reviews.

Additionally, it’s possible to find betting and gambling in the same place, making it much easier for customers to get the best of both worlds by being able to play at online casinos as part of the betting site.

5. Looker

This marketing information software tool is for users wanting to gain insight into their business analytics. It is a cloud-based platform that is perfect for organising business data. Looker makes our top ten list as it is incredibly useful to see progress being made within the marketing sphere, especially in a visual way to see patterns within specific data. Looker can highlight certain weaknesses, which is important to know exactly where you can improve.

Other features includes creating interactive dashboards, automating reports, and collaborative features. Looker is different to other software in this area as they have created a modelling language. LookerML offers collaboration between a team to choose the source of their data, decide how the data can be shared, and also the possibility to combine with other data.

6. HubSpot

This digital marketing software gives users the ability to promote their products or services to a wider audience across the world. HubSpot fills a gap in the market and offers a platform where businesses can consolidate their efforts within the marketing department by combining content for blogs, emails, websites, and social media accounts. Through this, it’s possible to use HubSpot to get clear and concise data regarding how many people visit the sites, for how long, and other useful information.

7. Feedly

Feedly is a tool that focuses on content by allowing users to organise, read, and share content. The platform consolidates only the information you are interested in from all your favourite sites, allowing you to cut out all the irrelevant and distracting material. The AI created by Feedly can fine tune your requests to ignore certain information while prioritising others, through specific keywords and trends.

8. Soovle

Soovle is an interesting software for businesses and individuals to use. Working as a search engine in some regards, users can find suggestions for keywords from all the top web providers, namely Google, Yahoo, Bing, Wikipedia, YouTube, and much more. Soovle allows individuals and businesses to understand their customers better by gaining insight into what keywords are being used in relation to your product or service. As Soovle uses data from all the major web providers, this means it’s possible to single out specific search engines that are useful to your needs.

One huge benefit to this software is that it is completely free to use. This is perfect for anyone who is hoping to grow their business online without having to pay for yet another subscription.

9. Post Affiliate Pro

Post Affiliate Pro is part of the affiliate marketing world allowing users to track affiliate performance, assign commissions, and more. Other features include creating promotional materials, reporting materials, commission materials, and tracking methods, all with the intention to boost sales and grow businesses and networks.

10. Keyword Tool

If you are looking for information software specific to long-tail keywords, then this is the tool for you. Keyword Tool works by automatically generating suggestions through Google’s search function. This can allow users to find thousands of useful keywords for the biggest web provider on the market.

This software is completely free which is fantastic for the amount of research you get in return in over 83 languages. With every search, Keyword Tool can provide more than 750 keywords in a matter of seconds, however if you want to get even more keywords with every search as well as other features, it’s possible to pay for a membership.